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EU immunity health claims: Reformulate or reposition to win growth

15 October 2012

Europe’s new health claim laws are the strictest in the world, with only the most strongly backed nutrient-health associations permitted on-product and whole sectors enraged about stripped comms tools. But immunity claims have fared better than most, writes Euromonitor International health and wellness analyst, Diana Cowland, in this guest article....


Source: EU immunity health claims: Reformulate or reposition to win growth
Author: Foodnavigator


Date: 2012-10-16

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