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“Where’s My Mama? 2.0” campaign launches in Malaysia

The Body Shop shopping bags contain information about animals being illegally traded

Kuala Lumpur, 15th March 2012

A YouTube sensation and a counterfeit cure for HIV/AIDS are among the new stars of a campaign by The Body Shop® West Malaysia and TRAFFIC Southeast Asia calling for urgent action to stop illegal wildlife trade.

The Slow Loris, one of the 25 most endangered primates in the world, shot to fame after various videos of the animal’s cute antics on YouTube went viral...


Source: “Where’s My Mama? 2.0” campaign launches in Malaysia
Author: TRAFFIC


Date: 2012-03-16

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